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  CRM Center
 
The BigPlate CRM Center develops relationships between supermarkets and their customers while capturing customer activity. The CRM Center delivers personalized online services and content through clients' branded websites. Its personalization technologies continuously capture and process customers' online and in-store activity. It applies this understanding to target online marketing while providing targeted food, product and purchase recommendations. Online activity is correlated with in-store purchases by integrating with clients' frequent shopper programs.

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