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  Preference Arrays
BigPlate Preference Arrays drive advertising, couponing, pricing, and product development strategies. Preference Arrays integrate data from the CRM Center with external data, including frequent shopper data, scanner data, and demographic data. Customer behavior is quantified through detailed datasets and reports for individuals and across customer segments. These profiles detail all relevant categories, including behavior, preference, demographics, and lifestyle. Using Preference Arrays, clients gain a deeper understanding of their customers' purchasing and product preferences, pricing and product-mix sensitivity, and meal and diet preferences.

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Preference Arrays

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