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BigPlate Preference Arrays �
drive advertising, couponing, pricing, and product development
strategies. Preference Arrays integrate data from the CRM
Center with external data, including frequent shopper data,
scanner data, and demographic data. Customer behavior is
quantified through detailed datasets and reports for
individuals and across customer segments. These profiles
detail all relevant categories, including behavior, preference,
demographics, and lifestyle. Using Preference Arrays, clients
gain a deeper understanding of their customers' purchasing and
product preferences, pricing and product-mix sensitivity, and
meal and diet preferences.
Next: BigPlate
Insight Analysis
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